The Trouble with Skittles

Remember when Donald Trump Jr. compared Syrian refugees to Skittles? He asked if you would eat a handful of the candies if you knew a few among them would kill you. He considered this a good reason for the US to refuse to admit any of those desperate people.

I thought that was disgusting. Then I saw some Skittles commercials. Looks like disgusting is just how they play the game.

In one ad, a boy seems to have broken out in zits; only the pimples are Skittles. A girl demonstrates her affection by picking Skittles off his face and eating them. She in turn breaks out in Skittles, smiling fondly.

In another ad, a dread-locked Black man in a Rasta cap milks a giraffe, which is nibbling on a rainbow. The “milk” streams down between his legs, turning into Skittles. You see him from the back. It looks like he’s pissing. Meanwhile, he laughs a big deep phony laugh, like this is the most fun thing ever.

I can’t even list the ways I find this offensive. But whoever designed these ads made them disgusting on purpose. After all, they want us to buy a product that is nearly all sugar. It rots our teeth, makes us fat, and increases our risk of diabetes. The whole enterprise is disgusting.

I wish the US would welcome people who are fleeing war, poverty, or gang violence. We could absorb them into the body politic with few if any bad side effects. In other words, in every possible way, they are not like Skittles.